A new tool to grow you Business: “Economic Gardening”
October 2016 - What is Economic Gardening? A method of supporting second stage growth companies by identifying and implementing customized development and expansion strategies. Economic Gardening specialists assist CEOs to identify potential or missed opportunities such as leveraging new or emerging markets, refining business models and gaining access to competitive intelligence. The team facilitates access to new tools and information that can be applied immediately.
How the EG model works: Partnering with the National Center for Economic Gardening, Greater Grays Harbor, Inc. will provide eligible businesses virtual access to teams of highly skilled research specialists who mine sophisticated databases and leverage a number of high-end tools related to search engine optimization, social media marketing and geographic information systems. These research teams are assigned to this select group of qualifying companies. Using private conference calls and a secure online workspace, the teams will interview the companies to identify their specific growth issues. The team devotes about 36 hours to each company over the course of a few weeks as they work quickly to deliver action-oriented information.
To be eligible for the program, participants must:
• Be a for-profit, privately held company that has been headquartered in Washington for at least two years.
• Generate annual revenue or working capital of between $750,000 and $50 million.
• Employ between 6 and 99 full-time employees.
• Demonstrate growth in employment and/or revenue during two of the past five years.
• Provide products or services beyond the local area to regional, national or global markets.
• Be referred by a participating economic development or entrepreneur support organization.
Fees: The cost to a participating business is $750.
Time: Accepted companies will spend 8 to 12 hours collaborating with their research team over the phone. The Economic Gardening team dedicates 36 hours to perform analysis and research.
Objectives: Identify and prioritize sales leads and business opportunities; refine core strategies and business model; and identify marketing strategies.
Logistics: All communication is handled by phone and through a secure online portal.
If your business meets these criteria and you’re interested in enrolling or learning more, please contact Joe Meyer at (360) 532-7888, or email firstname.lastname@example.org for more information.
This article was written by Jean Brown for the “Enterprise Blog” on New Vision Yakima County Development Association. It was republished with permission from the original author.